In an era dominated by acrylics, harsh glues, and fiberglass nail extensions, one pregnant nail technician decided it was time for a change. She wanted something better, healthier, and safer—not just for herself, but for her clients. With her chemist husband, she created ZOYA: the first-ever clean, long-wearing nail polish specifically designed for natural nails.

The First. The Best. The Only.

Zoya didn't just follow the clean beauty movement-she started it. Before "clean" was a marketing buzzword, Zoya was already removing the worst toxins from polish formulas without compromising performance. The result? A breathable, Big-10-Free, vegan, cruelty-free polish that actually lasts.

At a time when no one was talking about ingredient safety, Zoya removed formaldehyde, toluene, and DBP from nail polish formulas-creating the very first Big 3 Free polish.

But she didn’t stop there. Zoya went on to pioneer the first Big 5 Free, then Big 10 Free, and today leads the industry with her Big 12 Free formula: formulated without Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, TPHP, Parabens, Xylene, Ethyl Tosylamide, Lead, Styrene, and TPO.

Her innovation wasn’t just about what was taken out—but what was made possible.

Zoya was also the first brand to prove that a truly clean polish could also deliver on performance. Our breathable formula is long-wearing, ultra-pigmented, and glides on beautifully with our professional Z-Wide brush. With over 700 fashion-forward shades, Zoya is trusted by salons, spas, and women around the world.

Why? Because clean beauty shouldn’t require compromise.

• Smart, health-conscious beauty lovers
• Pregnant women and those avoiding toxins
• Nail pros and salons offering clean services
• Anyone who refuses to settle for less-than-beautiful performance

ZOYA is more than a polish—it’s a movement.